About me
I was born and raised in Miami before making the west coast my home. I’m a product manager with over 7 years of experience at startups leading strategy and execution across both consumer and B2B products, from e-commerce to health-tech. As an operator, I've worn many hats, with a proven track record of launching products from 0 to 1 and scaling those with established PMF.
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My focus is on building products that grow themselves. I’m passionate about data-driven experimentation and weaving product-led growth motions into every release. I firmly believe that great user experiences are the heartbeat of any successful business. ​
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With a background in aerospace engineering, I translate complex ideas to nontechnical stakeholders and bring a methodical yet intuitive approach to product development. I lean into ambiguity and love to roll up my sleeves to bring ideas to life. ​
2021 - 2025
Givingli
Director of Product
Drove the end-to-end product strategy through Series A fundraising and expansion into new product verticals including business gifting and events. Launched 2 new platforms from 0 to 1, fueling explosive user growth and a 10x increase in revenue over 3 years.
2018 - 2021
SimplePractice
Senior Product Manager
Led two product squads and owned all product-led growth initiatives, contributing to $50M in ARR as the company went public. Executed strategic initiatives and built out product group structure as org grew 500%.
2014 - 2017
Western Tool
Product Manager - Metrology
Oversaw the lifecycle of metrology tools from sale to implementation and beyond, navigating the complexities of hardware product management by collaborating closely with OEM manufacturers to deliver tailored solutions for end users.
2012 - 2014
Hexagon Manufacturing Intelligence
Sales Engineer
Identified proof-of-concept solutions for metrology products driving an 80% increase in overall sales and operated in high-stakes aerospace environments requiring me to solve complex customer challenges on the fly.
2010 - 2012
Grooveshark
Operations Manager
Early cloud-based p2p music streaming environment, reaching over 35 million worldwide users. Coordinated all day-to-day office operations, led team meetings, organized in-person activations, and built out IT systems.
2010
Kibbutz Lotan
Volunteer
Because we all need to spend a summer milking cows to bring us back down to planet earth.
Product Skills
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SQL
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A/B Experimentation (Internal, Optimizely)
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Customer Engagement (Braze, Appcues)
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User and Market Research
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​Data Analysis (Amplitude, Mixpanel, Tableau)
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Growth Strategy (Activation, Retention, Monetization)
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Stakeholder Management
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Usability and UX Testing
Education
Bachelor of Science:
Aerospace Engineering
Bachelor of Science:
Mechanical Engineering
Minor:
Mathematics
University of
Florida
Outside of Work
Get in Touch
I'm a connector of people and love to learn new perspectives.
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If you want to...
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chat
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brainstorm an idea
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get a coffee (virtual or irl)
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ponder our place in the universe
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see me on your team
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bring a concept to life
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explore fractional product work
drop me a line